Whether it’s a startup or a major corporation, good customer service is everything while running a business. In the long run, customers may not memorize your business by what they purchased from you, but people will unquestionably remember and link you with how they were treated that’s why customer service is important.

It is indeed very simple to understand that companies or businesses won’t be able to survive without focusing on customers. In this new era world, we face the commodity trap every day. There are several products and services which are somewhat similar to each other. And so to stand out in a sea of similarities, customer experience is exclusively the only way that can help your business. Below mentioned are the reasons why customer service is important.

Reasons Why Customer Service is Important

Increase in Revenue!

The failure and success of businesses are measured based on the revenue of the company. What matters the most is the profitability, regardless of whether it appears on day one or after a decade. The primary reason why customer service is important in a business is that it associates with revenue. Reportedly, 84% of businesses working to enhance customer service recorded an increase in revenue.

Why Customer Service is Important
Increase in Revenue

Customer Retention!

The most unobstructed path to business success is customer retention. Making current customers satisfied results in added steady revenue and more reliable predictions. When you up your game in not just attracting consumers, but retaining them, then it sets a firm foundation for your whole business.

Why Customer Service is Important
Customer Retention

As per reports, 75% of people would return to a business with outstanding service. Good customer service is the reason why several customers stick to a single company. In today’s world, beyond product satisfaction or value, customer contentment prevails supreme. Undoubtedly, your uncommon product or service may weave customers in, but customer service holds them

Happy Customers Promote Branding!

A decisive reputation directs the tremendous growth of the business. Reputation plays a very vital role in a business. It draws investors, customers, employees, and partnerships. When you seek to improve the reputation of your business, then you must start with exceptional customer service.

Reportedly, after getting a positive customer experience, 69% of people would promote/recommend the company to others. In a market full of innumerable options, a recommendation from a friend or an acquaintance often helps in easing the tedious task.

Why Customer Service is Important

Out-of-the-box social media campaigns and paid ads have their own place in the market, but nothing surpasses the oldest trick in the book. Exceptional customer service leads to delighted customers who talk about your service or product with future customers.

Employee Happiness Increases with Customer Satisfaction

These days, Consumers aren’t the only ones who have alternatives but good employees are too in demand in any economy. Particularly at startups, employee comfort goes beyond a paycheck.

Reportedly, highly involved employees achieve a 10% improvement in customer ratings. Businesses must focus on creating a mission-driven organization where employees return every day to find new techniques to please the customer. Businesses must also try to give their team a chance to be a part of something larger than themselves.

Why Customer Service is Important
Satisfied Employees

Businesses must let their employees know that how much each customer depends on their work. The intangible sense of having a goal motivates employees way above what free food ever could.

Brand Awareness Towers!

Positive consumer experiences play an enormous role in brand recognition, as they oftentimes lead to word-of-mouth advertising. As per reports, 55% of consumers become a customer of a business because of their reputation for exceptional customer service.

Why Customer Service is Important
Brand Awareness

Give a positive experience for existing consumers and watch them rant about your brand/business. Businesses can take the help of analytics to track awareness by mapping everything from social media sentiment to online reviews to recommendation potential. When businesses constitute a brand awareness strategy encompassing customer loyalty, they will see sustainable and authentic growth.

Wrapping Up

Businesses must focus their support efforts on amusing their customers, and they can expect to notice gains in customer advocacy, retention, and as a result their increased sales revenue. The most undervalued asset in businesses is customer service. If you or your business can establish its worth, and get your team on the platform to harness its power, its success affects every level of your business.


An alumnus of IIT Kharagpur and CEO at Antino, with experience in working across various industries like Information Technology, Automobile, Education, E-Commerce, Travel, etc. Well-versed in leading software development teams focused primarily on iOS & Backend development.

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