The active interaction of a user with an application is referred to as User engagement. And to make a user hitched to the app, the developer has to make sure that the user is provided with a proper reason to keep coming back to the app. One of the pivotal goals in mobile marketing is to increase user engagement and that can be achieved through various measures such as email marketing, content personalization, and other marketing campaigns.
In today’s contemporary world where n-number of apps are available in the market and attracting the attention of users, it is in no way an easy task to get a hold of a user for a particular app. And hence, it is very important to boost user engagement because users who have had a buoyant experience of a particular app are more likely to return back and without a doubt, these customers will be more enthusiastic to recommend a particular app to their friends, which in turn, boost the app’s user acquisition rates.
Tips to Boost Mobile App Engagement
Through Onboarding, a user is introduced to a product. Onboarding not only instructs the user how to work with the latest interface, but also enables them to customize it. The developers of the app can use onboarding not only at the first launch but they can also use it when adding fresh functions to the app.
The developers must focus on vital features of the app, and then invite the user or customer to register on the app.
Moreover, the app developers should also focus on visualizing the content. Interactive apps keep hold of the user for a long time. Also, to keep hold of the user, app developers can also reward the users with additional functionality after registration.
Developers should also take care that the user is not forced upon for anything on the app, for example, the app should offer the user an opportunity to close or skip the tutorial and shouldn’t be forced upon to read or watch it to the full.
Also Read – Top Factors to Consider Before App Designing
One of the best ways to re-engage app users is through Deep Linking. For instance, if the app has a heightened bounce rate, then the developer can retarget customers who did not complete the registration process. This can be done by sending a deep link to the user via email or a notification. The link’s resource then determines the user’s OS or operating system. As and when the user clicks on the link, the link leads the customer to a distinctive screen that offers a more personalized signup process.
Therefore, it is said to be a simple and somewhat inexpensive way to get more users or customers involved in the app.
Push Notifications and In-App Messaging
Push notifications, firstly, remind users or customers that they have an app with such a name on their device. Second, these notifications significantly streamline the work with the product and save the time of the user. Such notifications are especially very necessary to use in apps as they perform distinctive functions and are not utilized on a daily basis.
Therefore, by sending a push notification to the customer about a new discount or service, the developer provides customers with a fair reason to use the product again and again.
Push notifications can also help in promoting app usage if implemented correctly. Push notification targets messages based on behavioral preferences and data. A decent and well-crafted push message can more than double the customer return rate for a longer period. Developers should make sure that they have a tool that helps them optimize push notifications and other user engagement strategies.
Mobile Marketing Automation
The use of web services and software to automate different marketing processes, mainly working with customers – leading them along the funnel is known as Marketing automation. The primary purpose of marketing automation is to create the most effective communication with possible users and consequently increase sales.
Communities are social elements incorporated into the application that permit users to communicate with each other and exchange knowledge and experiences. One of the most triumphant user retention and engagement tactics is to have an in-app community. In-app community is successful because it arouses a feeling of belonging and competitiveness amongst the users and encourages them to return to the app, knowing that their coequals are waiting on the platform.
Moreover, having a community in an app “humanizes” the applications and also, apps with numerous users have community managers who act as a bridge between the business and customers.
Gamification first emerged in the early 2000s and was decrypted quite broadly. Gamification has since then become an efficient and fresh way to draw customers and boost business revenue. Based on viral tools, Gamification motivates users to be socially active and provokes them to lure their friends and acquaintances, and also spend money at the same time. And so, gamification turns the consumption of a product or service into a game. And everyone is aware that the game has always been a victorious tool for alluring people.
Personalization of Content
One of the numerous aspects of a quality mobile application is content personalization. The more the content satisfies the preferences and needs of the customer or user, the more likely they are to continue using the product or service. This can be done creatively and with simple techniques like displaying the user’s name on the screen and in push notifications. Also, to be in the race for a longer period of time it’s important for the app or the business to amend the proposed content to the location and needs of users or customers.
Also Read – Must-Know App Monetization Strategies in 2021
Communication is the key to success. Developers must seek user feedback on their app. It is very important that the developers must convey to the users that their feedback is vital for the improvement of the product or the service. The other benefit of this technique is that the users or customers are unlikely to post negative reviews about the product or the service if the user has an option to contact the developer or the service provider directly and fix the issue.
In the end, to improve the mobile app engagement developers must understand the customer experience, both within the app and as a whole. The primary focus for the app, from the first download to becoming regularly used, needs to be on what the customer or user is encountering or experiencing and what value the user or the customer can get from the app at each point in the customer journey.