Top 10 Advantages of Mobile Apps for Business

The need for smartphones is growing rapidly because of the boom in the digitization of the market world. And thus, several businesses and organizations are taking this as a huge opportunity to bring their business into the online world.

In today’s world, nearly every entrepreneur and business are taking benefit of mobile apps, be it any business-based app or an on-demand mobile app. Also, in this competitive world, where every business is coping up to be the best, mobile apps have come as an added advantage for businesses to help in marking their presence in the online world.

The use of present technologies and the development of technological advances will continue to spur the evolution of the mobile app business. The urge for developers to contribute is obvious: According to projected growth rates, mobile app development will generate more than $613 billion in revenue by 2025. And it indicates that this is basically a down payment on the perks of developing a mobile app. This states that the future of app development, Android, iOS, etc., is shining today and will become brighter ahead.

Mobile App Revenue-Antino
Mobile App Revenue

There are several advantages of mobile apps for businesses and a mobile app helps these businesses to target a larger audience which is not possible in an offline store.

Benefits of Mobile Apps for Business

Increased Efficiency

As per the requirement of businesses, all business apps are tailor-designed by the developers while keeping in mind the target audience and the USP of that particular business. This tailor-designed app thus acts as one complete app that executes diversified functions plus nullifies the need for multiple apps.

Increased Efficiency

Moreover, custom-made apps suit the working style of your business or organization which in turn improves the productivity of employees and also enhances business ROI (return on investment).

Also Read – Top Tips to Boost Mobile App Engagement

Offers Heightened Scalability

Basically, traditional or regular apps are designed to endure a significantly limited number of procedures and resources. But when a business scales or starts growing, the regular apps may make it difficult for the business to handle the increased load. Whereas custom-designed apps are created while keeping in mind all these standards and could be scaled up relatively very easily whenever the need arises.

Offers Heightened Scalability

Data Security

With the growing digital market, the risk of data security comes in handy. Regular apps may or may not come with specialized security applications, which is something that may put the data of a particular business at risk.

Data Security

But on the other hand, a custom-designed application that is solely designed for a particular business can help in providing better security of the data. A tailor-designed application provides relevant security as per the requirements of that particular business which is taken care of at the development stage itself.

Also Read – Benefits of Social Media Marketing for Businesses

Seamlessly Integrate Existing Software

It is very important to have a business application that has the ability to function seamlessly with the current software of the business. Custom-made applications are thus built evaluating the recent business software and therefore come with the assurance that they would merge well while operating without glitches.

Seamlessly Integrate Existing Software

Effortless Maintenance

Using a general app developed by an unknown mobile application developer can hamper your business in the long run. Because there are possibilities that the developer may discontinue the app for some vague reason, leaving your business on the verge of losing your hold in the market and affecting your existing operations.

Effortless Maintenance

On the other hand, by building a dedicated business application, the business owner has complete control of their online presence and wouldn’t have to rely on anyone else for anything.

Sound Customer Connection

Mobile applications enable a business to send personalized updates related to the products and services of that particular business to their current customers not just virtually but in real-time. A dedicated mobile application would allow a business to get access to details of the clients and also seek customers’ feedback. Using this, a business can leverage to better long-term customer relationships.

Sound Customer Connection

Also Read – How Data Analytics Can Boost Your Business Growth?

Retrieval of New Client Data

Simply adding a few forms and surveys during the development of a mobile app may help a business to get the customized client information it requires. Along with judiciously allowing the business to collect vital information, this would help in saving time for your employees and clients as they wouldn’t be required to physically submit all the required documents and stuff.

Retrieval of New Client Data

Comes in Handy

Mobile applications help businesses to become more accessible to their customers. Moreover, with a mobile application, it becomes easy for a business to remotely access work-related documents by synchronizing smartphones with the desktop. Furthermore, mobile applications give liberty to a business to retrieve brochures and contracts which could be shared with the clients.

Comes in Handy

Smooth Project Management

With tailor-designed business applications, a business can easily keep a check on the project’s progress and deadlines. It becomes easy for businesses to manage projects remotely. Each stage of a project can be detailed and managed remotely while keeping an eye on the billing cycle simultaneously of that particular project.

Smooth Project Management

Also Read – Top Factors to Consider Before App Designing

Secured Management of Records

Mobile applications offer a wide array of record management for businesses. Businesses can easily capture thoughts and ideas related to their customer on smartphones for dictation. This data can be stored within secure locations of the app and could be accessed by authorized staff. Thus this helps in enhancing accountability and offers an added advantage of serving customers better.

Secured Management of Records

Some Surprising facts about Mobile Apps!

Nowadays, you can manage the majority of your business (and life!) from your mobile, irrespective of where you are. Moreover, the vast majority of people are reaping the benefits of this.

As a result, developing mobile applications has become vital to a company’s bottom line as we have already entered the mobile world. Yes, this is a FACT!

People spend the majority of their mobile time using apps, indicating that mobile apps are taking over and will continue to rise. Well, that’s what we discovered after compiling data from various studies and research papers. Statistics on growing exponentially app revenue easily demonstrate this point. So, let’s have a look.

According to SERP Watch statistics, mobile apps could generate more than $935 billion in revenue by 2023.

In case you had any doubts, you can see how the need for mobile applications is rising rapidly and is not going to slow down anytime soon. App revenue has risen tremendously over the past decade and this growth is forecasted to continue. Well, it’s not too late to get in on the action!

According to SERP Watch research, the yearly mobile app consumer spending could reach $171 billion by 2024.

This study reveals that the amount customers are spending on in-app purchases around the globe is likely to grow exponentially by 2024. Therefore, it’s safe to say that the economy for mobile apps is doing really well at present and continues to move forward.

According to SensorTower, Google Play Store users’ spending on apps is likely to rise from $53 billion in 2022 to $60 billion by 2023.

So, why is this so significant? Well, take a look at the figure above regarding the amount of revenue to rise by 2023. It is $60 billion according to SensorTower statistics. In our opinion, this is HUGE!

Final Thoughts

Nowadays, there are over millions of mobile applications trying their hands to earn an individual position in the App Stores and Play Store. Therefore, there is really a cut-throat for every business in the online world. Every business wants to be at the vanguard and connect to its target audience or prospective customers in the better way possible.

Hence, if you want your business to stand out and join the business digitization revolution so that you have an increased customer base along with sales, then understanding the benefits of mobile applications and using them to craft a business strategy is all you need. All you need is the helping hand of our professional team. We are a top-notch Mobile App Development Company in Gurgaon that can help you out in building a robust mobile app for your business.

Author

An alumnus of IIT Kharagpur and CEO at Antino, with experience in working across various industries like Information Technology, Automobile, Education, E-Commerce, Travel, etc. Well-versed in leading software development teams focused primarily on iOS & Backend development.

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